Abstract:

Objective To select families with pregnant women for verifying the framing effect on tobacco control intervention and to explore specific tobacco control strategies. Methods Randomized controlled trials were conducted for pregnant women who had undergone prenatal health education. The experimental intervention was performed by reading the text and graphic materials of tobacco control. Results A total of 346 valid samples were obtained. The average age of investigated pregnant women was (29.68±3.58) years old. The smoking rates of pregnant women and their husbands were 0.87% and 26.88%, respectively. The monthly family income per capita (median) was 6 600 yuan. And 26.59% of pregnant women considered that they were in poor health condition. Compared with the control group, the effect of tobacco control intervention of the experiment group was significantly better. The effect of tobacco control intervention with the health information framing and family target-framing was the best. Conclusion The tobacco control intervention of families with pregnant women is influenced by the framing effect. For families with pregnant women more attentions are paid to the tobacco control intervention that can deliver health messages and target the family members. The framing effect can be used to perform customized tobacco control intervention in practice.

Key words: framing effect, family in pregnancy, tobacco control